Certified in Digital Marketing

Three Months Digital Marketing Program Syllabus

Introduction to website 


Website basics:

-  Understanding website structure- Domain
-  Sub Domains, Servers, Hosting, CMS
-  WordPress, Blogger Creation, Web Pages Creation.
-  Learning basic HTML Tags, Anchor, Images, URLs for SEO.

Getting Started with Websites.

-  WordPress, Blogger Creation, Web Pages Creation.
-  Themes, Widgets and plugins
-  HTML page Builder.

“At Kreative Station, Student gets a practical approach where they get to know the concept digital marketing. This will create visual power to analyze and create beginner strategies”

Google AdWords

-  Understanding types of AdWords account, billing, setup
-  AdWords hierarchy and logic.

Fundamentals of Paid Advertising:

-  Marketing funnels: CPC, CPM, CPA, CPL, CPI, CPE, CTR, Conv Ratio.
-  How to increase traffic.

Search Campaign

-  Campaign structuring, keyword planner, keywords types
-  Ad format and ad copies, AdWords policies, Ad Extensions.
-  Campaign Optimization: Geo-Targeting, Big Managements, Time Schedules, Automated rule, Quality score.
-  Performance metrics: CTR, Avg. Position, Search Term Report, Segment Data Analysis, Impression Shares,
-  Dynamic Search Campaign, call only campaigns.

Display Campaign

-  Understanding Bidding methods, Frequency capping.
-  Targeting options- placements, keywords, topics.
-  Target and Bid and bid only, differential bidding
-  Ad formats-images ads, email ads.
-  When and why to run display ads.

Remarketing Display Campaign.

-  Remarketing concept, why, how, bidding etc.
-  Remarketing Setup.
-  Creating remarketing list, email list, look alike audience.

Video Campaigns

-  Understanding what’s allowed through AdWords and what’s not allowed.
-  YouTube ad formats- in stream ads, search ads, Bumper ads
-  Bidding methods
-  Integrating AdWords to YouTube channel
-  Video remarketing campaigns.

Mobile App Campaign – An Introduction

-  Search Campaign for Mobile promotion
-  Display Campaign for Mobile Apps.

Google AdWords Certification - A Guide to become...

-  Search Certification
-  Display Certification
-  Video Certification
-  Mobile Certification

 “At Kreative Station, student get real project training on AdWords Campaign to learn how it is useful for a business, they also have access to an AdWords Account to understand data metrics.”

“Google Certification is free of cost, what student trained at Kreative Station is what they take these exams for.”

Social Media Marketing


 Facebook:

-  Introduction
-  Facebook for business
-  Page Creation
-  Content strategy.
-  Hashtags
-  Facebook applications
-  Paid Ads.
-  Remarketing, analytics.

Twitter

-  Introduction.
-  Understanding twitter for business
-  Page creation, Hashtags.
-  Twitter cards, and its integration to website.
-  Strategies to add followers
-  Twitter Analytics.

YouTube:

-  Introduction
-  YouTube for business
-  Video Promotion
-  Increase viewership
-  Annotations
-  Cards

Google My Business Page

-  Right Content, category
-  Customer Reviews and organic rankings.
-  Google Mapping/Listing.

LinkedIn

-  Introduction.
-  Understanding LinkedIn for business
-  Company Page creation.
-  Content Strategies.
-  Overview to Paid Promotion.
-  LinkedIn Analytics.

Search Engine Optimization:

Understanding Web Page Structure with SEO & Content Strategy for web pages.


SEO ON PAGE

-  How search engines work, LSI, Semantic search
-  Content type and relevancy.
-  Keyword research
-  Initial site analysis, competition analysis, keywords research, keyword density, title, description, keywords, other meta tags development.
-  Site (URL) structure, heading tags, keywords density, on page check list.
-  Anchor tags, Image Optimization.
-  Recent updates implementation.
-  Robots.txt, canonical, redirection.
-  Multi regional SEO Strategy and implementation
-  SEO Template and designs.
-  Cloaking, Invisible text, black hat techniques.


SEO OFF PAGE

-  Understanding links types
-  link buildings: Articles, guest blogging, infographic, blog comments, forums, press release, classified, social bookmarking.
-  How to identify right website for OFF PAGE link building, traffic checker.
-  Competitor analysis: Backlink analysis, tools and search operators.

BLOG FOR SEO

-  Identifying right topic for blogging.
-  How to Interlinking them
-  SCHEMA Implementation
-  Structured data implementation on website

SEO Terms and Updates.

-  Penguin, Panda, Pigeon, Hummingbird
-  XML, HTML Sitemaps creation.
-  SEO Tools for keywords density, keywords difficulty checker, backlink checker, on page audit.

Email - Marketing:

-  Introduction
-  Understanding how mail servers works.
-  Understanding terms- Hard Bounce, soft bounce.
-  Open rate
-  Inbox, Spam.
-  Mail Chimp Introduction: Sending Mail
-  Use templates.
-  Landing pages.
-  Mail Automation.
-  Remarketing via Email.

GOOGLE ANALYTICS:

-  Understanding google analytics -Google analytics setup and integration.
-  Goal setting, Creation channels, Dimensions and metrics, Understanding key metrics
-  page views, Source, medium, bounce rate, segments, sessions.
-  Multi-channel funnels, Conversion sources, goal analysis, understanding customer demographic, behavioral aspects.