The digital marketing scope has widened to a large scale in
today’s Digital Era. Digital marketing plan or digital marketing strategy is on
the prime agenda of marketing departments, marketing professionals &
business owners.
This digital communication of today often scares off
marketing professionals who feel they aren’t high-tech enough to implement a
successful online strategy & this leads them leap into complicated CRMs.
A good digital marketing plan isn’t difficult, but it needs
a very strong foundation of basic tools. Make sure you have these areas
strongly in place before expanding your digital marketing outreach
Brand Identification and Consistency
Understanding what your brand stands for? and what you want
to make it stand for? will help you decide what tools, words, phrases, and
concepts you’ll use in search engine optimization.
Your digital design & content should be consistent in
clearly identifying your brand across all channels, including website, mobile
apps, social networks & email. Aligning your digital strategy to your brand
strategy is the first step towards creating brand identity.
Search Engine Marketing
Around 89% of consumers use a search engine to find
information about products or services before buying. Around 70% of purchase
decisions begin with a search. These facts can be backed by our own example. We
ourselves do a search of product on search engines, watch photos, see reviews,
etc and than make a buying decision. Search engines have penetrated into the
purchase cycle and have became a vital source of information as well as
decision making.
Search engine marketing is the crucial element of digital
marketing. It has the clearest ROI and you only pay for it when someone clicks
to your website.
Content Optimization
If a website doesn’t have valuable, original content, it
won’t perform well. Marketers also need to ensure that content is optimized for
email contact, different browsers and mobile devices.
Creating original content that is informational, educative
and useful to your potential customers is an important part of any digital
marketing plan.
Social Media Marketing
Social is the best tool to make a conversation with your
customer. It is an interactive platform where you can initiate & grow
discussion about your business, product, service, and idea.
Choosing social media should be done wisely. Pick two or
three social media platforms & concentrate on mastering those. This should
be determined by analyzing which social media serves your purpose better.
Facebook is the largest social media platform in the world.
Hence, you presence on Facebook should be by-default. If your business is based
on visuals, Pinterest & YouTube would be good. For those based on
information, Twitter may be a good choice. LinkedIn will help to build a
professional network. Google Plus is a good option because it will help you to
give good search visibility & also it combines features of all other social
media platforms.
Lead Generation & Conversion
All your marketing should be focused on capturing customer
information. Provide quick enquiry forms on website, design & optimize
landing pages. Landing pages is the best tool to get customer info &
prospects. Provide clear Call-t0-Action for the users.
Setup analytics software like Google Analytics to see where
the visitors are coming from, what sites are referring traffic, & what
search terms are resulting in traffic, sales or conversions.
Once these basics are in place & mastered you can move
on to more hight-tech CRM.
Digital media does not automatically sell your product, or
bring you business just because you promote it online. Digital media is
constant networking communication, information, listening, & customer
service enhanced.
Online Marketing Tips 2015: YOU SHOULD KNOW
Reviewed by kreative Station
on
Thursday, February 19, 2015
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